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Why Drivers Shop Their Auto Insurance

For many consumers, the primary

reason why they would enter the

marketplace to shop for car insurance

is because their insurance carrier has

raised their rate.

This may either occur because the carrier believes the driver has become a higher risk due to an accident or claim; because the insurer has simply implemented a general rate increase for its policyholders; or due to numerous other rating factors.

In addition to a rate increase, what are some of the other reasons why consumers shop for auto insurance? We've compiled a list of seven factors (including rate increase). Check 'em out:

1. Rate increase.

2. Negative claims or customer service experience. Poor service is a major reason why consumers change carriers. If the claim is not handled to the policyolder's liking...if the claims rep or other company employees fail to respond promptly to policyholder inquiries...if a carrier receives a low grade from regulators on customer service...then the insurer is likely to lose some business to a competitor.

3. Change in marital status. Marriage, divorce, death of a spouse...these life changes will have an impact on your insurance rates. Some insurers offer discounts to married couples or partners. 

4. A move. Whether the move is fairly local or across the country, your insurance rates will change -- sometimes dramatically. If a consumer moves from a highly populated city to a smaller community (or vice versa), there will be a significant change in rates. In addition, not all insurers are licensed in all states. Depending on where you are moving, you may be forced to switch carriers.

5. Teen driver(s) added to the policy. Adding a youthful operator to your insurance policy will have a major impact on your rates.

6. New car purchase. The vehicle you drive will impact your insurance rates. Insurers' rates for certain makes and models also differ from company to company.

7. Need to save money. Bad economy or not, some consumers are just shoppers. They are constantly looking for better deals and ways to save money.

With the advent of the Internet, many consumers are conducting their auto insurance research online. Many consumers utilize the services of an agent or broker to research the marketplace on their behalf. Online services such as those provided by InsureYes.com offer a one-stop shop for consumers to research the marketplace and to seek the advice of insurance professionals as needed.



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